by Ryan Johns | Nov 22, 2022 | Blogs, Enablement, marketing, Sales
A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects. Missing the mark on sales and...
by Ryan Johns | Oct 11, 2022 | Blogs, content management, Enablement, Sales
Sales teams are under immense pressure to close deals and meet quotas. In the process, they often rely on content and collateral that may be outdated or no longer accurate. Old branding reflects poorly on the organization, and outdated product information confuses...
by Ryan Johns | Aug 16, 2022 | AI-guided selling, Blogs, Enablement, Sales
Steve is sending a follow-up email to a prospect after a successful demo. In the email, he mentions a specific feature that the buyer showed particular interest in during their call. While crafting the email, he gets a notification from his company’s enablement tool...
by Ryan Johns | Aug 1, 2022 | Blogs, Enablement, Sales
Let’s go back in time. Think back to the year 1999. We had to wait for dial-up to connect to the internet. Files were saved on floppy disks. Apple launched the first iBook. We all wondered what was in store with something called Y2K. It was also the year that sales...
by Ryan Johns | Jul 26, 2022 | Blogs, Buyer Engagement, Sales, social selling
This post was co-authored by Senior Enablement Manager Laken Lenox and Enablement Associate Melanie Ministerio. In today’s ever-evolving and challenging sales landscape, sellers know that being a trusted advisor is key to closing deals faster and creating more...
by Ryan Johns | Jul 13, 2022 | Blogs, Buyer Engagement, Sales, social selling
Your company’s top priority should always be the relationship between your sellers and buyers. And despite taking the time to enable sellers to interact with buyers, you notice that your team isn’t hitting their targets as you would like. If this is the case for your...
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