by Ryan Johns | Mar 4, 2021 | b2b sales process, Blogs, buyer-seller relationship, content personalization, Trends & Insights
The best companies today are great storytellers. They may even make and sell great products. But before they purchase a product, buyers first engage with an organization’s brand’s story. B2C consumers are loyal to brands like Nike, Apple, and Tesla because their brand...
by Ryan Johns | Feb 8, 2021 | Blogs, buyer-seller relationship, Education 101, social media, social selling
Social selling and buyer engagement on social media is changing the sales landscape. As digital interactions become the norm, sales activities increasingly take place on digital channels. The buyer experience is evolving quickly, with prospects taking greater...
by Ryan Johns | Dec 17, 2020 | Blogs, buyer-seller relationship, leadership, sellers, Trends & Insights
The company had just come off a record-setting fourth quarter in January 2020. We’d recently switched to a new fiscal calendar which started in February 2020, just in time to onboard several leadership positions. Retired United States Navy Seal and endurance athlete...
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