by Ryan Johns | Mar 11, 2021 | Blogs, Events, Sales Enablement, seismic shift
Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices. This year’s event is...
by Ryan Johns | Mar 11, 2021 | Blogs, forrester wave, Trends & Insights
This week, Seismic was named a Leader in The Forrester Wave™: Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave™: Sales Content Solutions, Q3 2020 report. It’s eye-opening to see...
by Ryan Johns | Mar 4, 2021 | b2b sales process, Blogs, buyer-seller relationship, content personalization, Trends & Insights
The best companies today are great storytellers. They may even make and sell great products. But before they purchase a product, buyers first engage with an organization’s brand’s story. B2C consumers are loyal to brands like Nike, Apple, and Tesla because their brand...
by Ryan Johns | Feb 23, 2021 | Blogs, Education 101, personalized content, Seismic LiveSocial, social selling
In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. This is...
by Ryan Johns | Feb 19, 2021 | Blogs, Company and Culture
History shapes our lives even today. Each February, the celebration of Black History Month reminds us to reflect on African American contributions to the fabric of American society. While some stories ring louder than others, even the hidden stories of our history...
by Ryan Johns | Feb 18, 2021 | Blogs, Company and Culture, sales onboarding, sales training
During our college years, most of us can remember attending classes with adult learners. I distinctly remember thinking about how different their experiences seemed to be. They were always a bit more engaged, more invested, and in somewhat of a rush. As an experienced...
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