by Ryan Johns | Mar 23, 2021 | Blogs, marketing, marketing and sales alignment, marketing enablement
The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered customer—pales in comparison to the changes over the past year. No one could have predicted the circumstances that accelerated wide-ranging...
by Ryan Johns | Mar 22, 2021 | Blogs, Sales Enablement, sales enablement best practices, Trends & Insights
The way that B2B companies do business changed dramatically in 2020. Although digital transformation in sales has always been on the horizon, 2020 and the COVID-19 pandemic have greatly accelerated its adoption. Today, more businesses than ever before are connecting...
by Ryan Johns | Mar 21, 2021 | b2b sales, Blogs, Industry & Events, Sales
With Salesforce Live Australia and New Zealand kicking off this week, I had the opportunity to sit down with Chandan Miskin, Practice Leader APJ – Enterprise Cloud Apps and Services at Infosys. Chandan has extensive experience helping organizations across the...
by Ryan Johns | Mar 18, 2021 | Blogs, Education 101, Seismic LiveSocial, social selling
In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. This is...
by Ryan Johns | Mar 16, 2021 | Blogs, Enablement
Sales enablement has been evolving rapidly. Before I joined Seismic eighteen months ago as Senior Vice President of Revenue Operations, I was a Seismic customer looking for a solution to increase customer relationship management (CRM) adoption and seller productivity....
by Ryan Johns | Mar 15, 2021 | Blogs, forrester wave, Trends & Insights
A lot has changed since the first forward-thinking banks, insurance companies, and wealth management firms began to grapple with the risks and the rewards of social media. Early innovators recognized the opportunity to enable their people to grow their relationships...
Recent Comments