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How GTM teams can use AI to drive efficiency

How GTM teams can use AI to drive efficiency

by Ryan Johns | Aug 31, 2023 | artificial intelligence, Blogs, Trends & Insights

It’s hard to believe that artificial intelligence (AI) has been around for seven decades. Recently, the topic has exploded with the evolution of generative AI. Now, we’re hearing more about the world of AI and what it means for the future of work on a daily basis. ...
The Personalization Payoff: the value of personalized content in 2023 and beyond

The Personalization Payoff: the value of personalized content in 2023 and beyond

by Ryan Johns | Jul 11, 2023 | Blogs, digital sales rooms, livedocs, LiveSend, Trends & Insights

In March of 2021, we were one year into the pandemic and most businesses were still adapting to the new normal. Buyers were more informed than ever before and they increasingly engaged across digital channels.  At the time, according to McKinsey, 75% of buyers...
Seismic named a Leader in IDC MarketScape: Worldwide Sales Enablement Software 2023 Vendor Assessment

Seismic named a Leader in IDC MarketScape: Worldwide Sales Enablement Software 2023 Vendor Assessment

by Ryan Johns | Jun 26, 2023 | analyst report, Blogs, Trends & Insights

This month, IDC published its first-ever IDC MarketScape for Worldwide Sales Enablement Software 2023 Vendor Assessment (doc #US49707723, June 2023) report in which Seismic was named a Leader. The IDC MarketScape considered vendors based on three criteria: recurring...
Enablement maturity: A journey that never ends

Enablement maturity: A journey that never ends

by Ryan Johns | May 18, 2023 | Blogs, Trends & Insights

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This is the final post of our five-part blog series and...
3 customer service skills that create authentic and engaging experiences

3 customer service skills that create authentic and engaging experiences

by Ryan Johns | May 15, 2023 | Blogs, learning & coaching, Trends & Insights

Recently, I needed to make some changes to my home’s insurance policy. First, I tried to make the changes through the self-service portal but was unsuccessful. Then, after numerous failed attempts to contact my local agent, I conceded and dialed the 1-800 customer...
Driving Transformation: The apex of sales enablement maturity 

Driving Transformation: The apex of sales enablement maturity 

by Ryan Johns | May 4, 2023 | Blogs, enablement maturity, Trends & Insights

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the third in a series of five posts that will...
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RK Johns Consulting
Atlanta, Georgia 30319

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