by Ryan Johns | Dec 10, 2024 | Blogs, Trends & Insights
The size of the sales enablement platform market is projected to be $3.6 billion by 2028, growing at a rate of 22% year over year.* That means many companies will look to invest in ecosystems that will increase their efficiency and productivity. Historically,...
by Ryan Johns | Nov 25, 2024 | artificial intelligence, Blogs, Enablement, seismic shift, Trends & Insights
How can AI redefine productivity for enablement leaders? At Seismic Shift 2024, thought leaders Heather Cole, Michelle Morgan, Brian Cotter, and Yinyin Liu shared forward-looking perspectives on leveraging AI to drive transformation. Here are the highlights on how AI...
by Ryan Johns | Oct 29, 2024 | Blogs, Trends & Insights
Welcome to our special mailbag edition of the Seismic blog! Earlier this month, we wrapped up an incredible week at Seismic Shift 2024, our annual customer conference in San Diego. Over the course of three days, we had the pleasure of connecting with 1,123 attendees...
by Ryan Johns | Oct 29, 2024 | Blogs, Trends & Insights
For every new business initiative, company leadership has a strategy. And for each strategy to be executed faithfully in the field, enablement teams have to get sellers to confidently approach the right buyers and consistently tell the right story. It can be like...
by Ryan Johns | Oct 22, 2024 | Blogs, Trends & Insights
Strategic initiatives, despite their best intentions, fail more often than they succeed. In fact, 60-90% of strategic plans never fully launch, according to the Harvard Business Review. This is often due to a variety of factors, including lack of communication and...
by Ryan Johns | Oct 17, 2024 | artificial intelligence, Blogs, Trends & Insights
Sales enablement has historically been viewed as a functional role, focused on creating content, managing resources, and supporting sales teams with the tools and training they need to succeed. But there’s been a major shift. Now, enablement teams are empowering...
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