by Ryan Johns | Mar 22, 2021 | Blogs, Sales Enablement, sales enablement best practices, Trends & Insights
The way that B2B companies do business changed dramatically in 2020. Although digital transformation in sales has always been on the horizon, 2020 and the COVID-19 pandemic have greatly accelerated its adoption. Today, more businesses than ever before are connecting...
by Ryan Johns | Mar 11, 2021 | Blogs, Events, Sales Enablement, seismic shift
Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices. This year’s event is...
by Ryan Johns | Dec 15, 2020 | Blogs, Content Analytics, Events, Interactive Content, Sales Enablement
Each year, the Sales Enablement Society (SES) hosts an annual conference, Experience, which brings together practitioners, partners, and thought leaders in the sales enablement community. Seismic has been a supporter of SES since its inception, and this year we were...
by Ryan Johns | Nov 6, 2020 | Blogs, Sales Enablement, sales enablement strategy, sales enablement technology
Let’s face it—the perfect sales enablement program is a challenge to build from the ground up. It’s difficult to know where to start, and it’s just as tough to figure out what your team really needs to be successful. There seems to be an endless amount of options and...
by Ryan Johns | Oct 2, 2020 | Blogs, Sales Effectiveness, Sales Enablement, Sales Productivity, Technology & Data, Trending Topics
When designing, developing and implementing enablement campaigns, you should leverage the power of technology to support an effective roll-out of your campaigns to the field. It can be a game-changer. But when building an enablement tech stack from scratch, the...
by Ryan Johns | Sep 22, 2020 | Blogs, Marketing Efficiency, marketing orchestration, Marketing Performance, Sales Enablement, Technology Stack
Marketing and sales teams face significant challenges in getting buyers to act. Compounding this is that sales and marketing teams often don’t seem to be aligned. Marketers build content they hope sellers will use and sellers pick and choose what content they think...
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