The Anatomy of the Modern Sales Cycle and How To Master It

The Anatomy of the Modern Sales Cycle and How To Master It

It’s no secret that the shift to digital has forever changed the sales cycle as we know it. But two fundamental truths remain the same: Sellers want to be more productive, and B2B buyers want personalized purchasing experiences that help them solve their challenges. ...
3 Metrics To Analyze When Determining Enablement ROI

3 Metrics To Analyze When Determining Enablement ROI

Toby Carrington is the Executive Vice President of Global Operations at Seismic, making go-to-market teams more efficient and effective. getty When your company invests in a new tool such as enablement software, the goal is always to get your money’s worth. Aside from...

The Past, Present, and Future of Enablement Technology

I’ve had the pleasure of working in the enablement industry for more than 10 years. A lot has changed since the early days, but there’s been one constant since the industry was born: enablement is about building relationships. Relationships between buyers and...