by Ryan Johns | Jun 10, 2024 | Blogs, Enablement, marketing, Sales, Trends & Insights
Sales and marketing alignment refers to the close collaboration and integration between sales and marketing teams within an organization. This alignment ensures that the entire revenue generation process, from lead generation to conversion and retention, operates...
by Ryan Johns | Nov 22, 2022 | Blogs, Enablement, marketing, Sales
A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects. Missing the mark on sales and...
by Ryan Johns | May 18, 2022 | Blogs, Content Analytics, marketing
Content marketing is a buzzword that often comes up in B2B organizations, but what is content marketing, really? We’re so glad you asked! Content marketing is a resource for customers that uses different assets to address business challenges and help buyers make a...
by Ryan Johns | Mar 3, 2022 | Blogs, Enablement, marketing, Sales
The term “sales enablement” is discussed more and more when defining a company’s success. Each organization defines, designs, and executes this strategy differently, but the general consensus is that sales enablement is imperative for a company’s success. Sales...
by Ryan Johns | Feb 4, 2022 | Blogs, Enablement, marketing, Sales
Today, sales and marketing teams operate in a customer-first environment. In order to be successful, these teams must prioritize creating experiences that help resolve buyers’ pain points. Rather than focus on closing deals, sales reps and marketers need to partner...
by Ryan Johns | Sep 21, 2021 | Blogs, marketing, Sales, Trends & Insights, trusted advisor
How sellers can become trusted guides to customers – Seismic
See Lessonly by Seismic in action at Yellowship, Oct. 5-6.. Seismic is now available in the Microsoft Azure Marketplace.. See Lessonly by Seismic in action at Yellowship, Oct. 5-6.. Seismic...
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