by Ryan Johns | Jul 18, 2024 | Blogs, Enablement
We don’t need to remind you that artificial intelligence (AI) is an industry-defining opportunity for both sales and enablement teams. It promises to transform everything about the sales process — onboarding, sales training, coaching, meeting prep, content...
by Ryan Johns | Jul 15, 2024 | Blogs, Enablement
This scenario is all too familiar in digital sales meetings: The key decision-maker on the call turns off their camera and the rep panics. Minutes later — though it feels like hours — the camera flicks back on. The decision-maker is present, but they seem disengaged...
by Ryan Johns | Jun 10, 2024 | Blogs, Enablement, marketing, Sales, Trends & Insights
Sales and marketing alignment refers to the close collaboration and integration between sales and marketing teams within an organization. This alignment ensures that the entire revenue generation process, from lead generation to conversion and retention, operates...
by Ryan Johns | May 14, 2024 | Blogs, Enablement, Trends & Insights
In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM)...
by Ryan Johns | May 14, 2024 | Blogs, Enablement, Trends & Insights
In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM)...
by Ryan Johns | Apr 3, 2024 | Blogs, Enablement
At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop...
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