by Ryan Johns | Feb 8, 2021 | Blogs, buyer-seller relationship, Education 101, social media, social selling
Social selling and buyer engagement on social media is changing the sales landscape. As digital interactions become the norm, sales activities increasingly take place on digital channels. The buyer experience is evolving quickly, with prospects taking greater...
by Ryan Johns | Jan 26, 2021 | Blogs, Customer Education, Education 101, Seismic LiveSocial, social selling
In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. In this...
by Ryan Johns | Jan 14, 2021 | Blogs, Customer Education, Education 101, Seismic LiveSocial, social selling
As companies move sales activities online, social media is playing a greater role in the sales process. Most employees use social media in their personal lives, however, establishing a business presence on social media can be overwhelming. By equipping sellers with...
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