by Ryan Johns | Oct 29, 2024 | Blogs, Trends & Insights
For every new business initiative, company leadership has a strategy. And for each strategy to be executed faithfully in the field, enablement teams have to get sellers to confidently approach the right buyers and consistently tell the right story. It can be like...
by Ryan Johns | Oct 22, 2024 | Blogs, Trends & Insights
Strategic initiatives, despite their best intentions, fail more often than they succeed. In fact, 60-90% of strategic plans never fully launch, according to the Harvard Business Review. This is often due to a variety of factors, including lack of communication and...
by Ryan Johns | Oct 18, 2024 | Blogs, One Seismic
Today, enablement practitioners play a critical role in driving strategic transformation within their organizations. Findings in Generation Enablement Report: Driving Strategic Change with the Power of AI indicate that 78% of enablement leaders have successfully...
by Ryan Johns | Oct 18, 2024 | Blogs, One Seismic
As a Principal Strategic Consultant at Seismic, I’ve had the pleasure of working with a variety of customers at different stages of their enablement journey. Before I start with any client, I always ask, if their company is unlocking value from sales enablement or are...
by Ryan Johns | Oct 17, 2024 | artificial intelligence, Blogs, Trends & Insights
Sales enablement has historically been viewed as a functional role, focused on creating content, managing resources, and supporting sales teams with the tools and training they need to succeed. But there’s been a major shift. Now, enablement teams are empowering...
by Ryan Johns | Oct 11, 2024 | Blogs, One Seismic
We’re back with our third and final recap of the Shift ‘24 season. What a week! We learned, laughed, and pushed what’s possible for the 1,123 people who joined us here in San Deigo, CA. But we’re not done yet! We want the entire enablement industry to feel inspired...
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