by Ryan Johns | Feb 10, 2021 | Blogs, Education 101, Seismic LiveSocial, social selling
In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. This is...
by Ryan Johns | Feb 8, 2021 | Blogs, buyer-seller relationship, Education 101, social media, social selling
Social selling and buyer engagement on social media is changing the sales landscape. As digital interactions become the norm, sales activities increasingly take place on digital channels. The buyer experience is evolving quickly, with prospects taking greater...
by Ryan Johns | Feb 5, 2021 | Blogs, Sales, sales process, Virtual Selling
In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. In the LinkedIn 2020 State of Sales Report, 44% of respondents noted...
by Ryan Johns | Feb 1, 2021 | News
getty Sales Enablement (SE) came into being as a concept a little over a decade ago. A CSO Insights survey finds that about 60%of organizations now use a formal Sales Enablement strategy. SE can impact the bottom line, which explains why firms have adopted it. Ed...
by Ryan Johns | Feb 1, 2021 | News
Neither company is particularly large in terms of employee footprint—Seismic has several hundred, while Grapevine6 has right around 100—but each, in its own way, packs a large punch when it comes to enabling the sales and marketing process. Now, the two are combining,...
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