Steve is sending a follow-up email to a prospect after a successful demo. In the email, he mentions a specific feature that the buyer showed particular interest in during their call. While crafting the email, he gets a notification from his company’s enablement...
Last year, my family and I moved from New York City to Austin, Texas. In a short amount of time, we’ve cultivated a new community for ourselves, including our new neighbors, teachers, and classmates for my daughter. As an Australian who’s lived and worked all...
Toby Carrington is the Executive Vice President of Global Operations at Seismic, making go-to-market teams more efficient and effective. getty When your company invests in a new tool such as enablement software, the goal is always to get your money’s worth....
I’ve had the pleasure of working in the enablement industry for more than 10 years. A lot has changed since the early days, but there’s been one constant since the industry was born: enablement is about building relationships. Relationships between buyers and...
Social media platforms like Instagram, Facebook and Twitter allow businesses and leaders to connect to prospective customers with the tap of a button or two. But using social media well has become a skill that leaders need to learn to meaningfully engage with...
Seismic has enabled a customer experience revolution for OfficeMax New Zealand’s sales team, with the implementation of Seismic Enablement Cloud, a market-leading, enterprise-grade technology, now an integral part of the company’s US$1.5M, industry-first,...