Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe™ on sales enablement in 2016. This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they...
As more organizations embrace remote work, inside sales has become more important than ever. Even as sellers and prospects return to in-person events and activities, many buyers still prefer digital-first interactions. Inside sales plays a critical role in...
As Vice President of Talent Operations at Seismic, I constantly challenge myself to always do better when serving our Seismic family. One mistake I’ve made at other points in my career, more times than I care to remember, is creating employee programs because...
As sales cycles become more complex, sales efficiency and sales effectiveness are more important than ever. Today, deal cycles consist of more touch points with more stakeholders who are more informed. In fact, before a buyer ever engages with one of your sales...
We’re signing off for the year. That’s right – for the next week, all Seismic offices will shut down for the entire work week between Christmas Day and New Year’s Day. This collective break ensures that our team members have an opportunity to recharge and get...
The global telecom market has experienced unprecedented growth and change over the last few decades. The increasing demand for high-speed technology, competitive pressure from other providers, and the way that buyers purchase tech has fundamentally changed how...