Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its...
SAN DIEGO (June 13, 2023) – Seismic, the global leader in enablement, today announced its Spring 2023 Release which builds on Seismic’s leadership in AI-guided selling with new capabilities powered by Aura, Seismic’s AI engine. Launched in 2021, Seismic Aura...
Customer service training is important for new hires and veteran agents. Effective training and coaching ensure that every agent is prepared to interact with customers and quickly resolve their support requests. In a recent survey conducted by Seismic, we...
SAN DIEGO (May 23, 2023) – Seismic, the global leader in enablement, today announced it has appointed Paige O’Neill as Chief Marketing Officer. Paige will lead all marketing functions including corporate, product, field, partner, and customer marketing. She...
Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This is the final post of our five-part blog series...
In any go-to-market (GTM) organization, sales and marketing leadership should routinely meet and collaborate. When these pivotal pillars of the GTM engine are closely aligned, business outcomes ultimately improve. As more organizations adopt account-based...