Strategic initiatives, despite their best intentions, fail more often than they succeed. In fact, 60-90% of strategic plans never fully launch, according to the Harvard Business Review. This is often due to a variety of factors, including lack of communication...
Today, enablement practitioners play a critical role in driving strategic transformation within their organizations. Findings in Generation Enablement Report: Driving Strategic Change with the Power of AI indicate that 78% of enablement leaders have...
As a Principal Strategic Consultant at Seismic, I’ve had the pleasure of working with a variety of customers at different stages of their enablement journey. Before I start with any client, I always ask, if their company is unlocking value from sales enablement...
Sales enablement has historically been viewed as a functional role, focused on creating content, managing resources, and supporting sales teams with the tools and training they need to succeed. But there’s been a major shift. Now, enablement teams are...
We’re back with our third and final recap of the Shift ‘24 season. What a week! We learned, laughed, and pushed what’s possible for the 1,123 people who joined us here in San Deigo, CA. But we’re not done yet! We want the entire enablement industry to feel...
We’re back with a recap of the second day of Shift 2024 – a day filled with product news, purposeful breakouts, and a power workshop led by award-winning photographer, Platon. And if you missed our recap from the first day of Shift, you can check it out here. ...