For some reason it seems as though we have forgotten about the human component of “Human Influence”.

The best way to influence your Potential Buyer

Although certain human “behaviors” have evolved over time, our basic biological and physiological characteristics have not. The core way that we are designed remains quite consistent and unchanged since the beginning of human existence.

• We all have an internal and external value system.
• We all have brains with very distinct conscious and subconscious functions.
• We all have emotions with distinct triggers.
• We all want comfort.
• We all want success.
• We all want to be happy.
• We all want to feel valued and important.
• We all have likes and dislikes, those of the latter of course, we try to avoid….

My point is, that there are no new genetic breeds of humans being created, nor are there any alien life forms “that we know of”….. that are the new consumers and/or decision-makers that we engage with daily in order to solicit our products or services to.

Social Intelligence

The solution that many of us seek, is not found in some new sales tactic or groundbreaking tech automation. The real issue is the lack of “social intelligence”. We have fallen in love with short cuts, hacks, and other methods that further inhibit our ability to make effective human connections. Remember, behind just about every process, every technology, and every organization is human beings that are wired virtually the same. Why do we continue to try to influence human outcomes with things incongruent with human attributes? You will always struggle to influence the things that you fail to understand.

My suggestion is, that you start to gain a better understanding of human beings. I’m mean really study them. But start with yourself. There you will find a new level of awareness and insight that will equip you to thrive in nearly any environment!

#socialmarketing #buyerjourney #customersuccess