Time is one of the most valuable assets in any revenue organization. Yet, sales, enablement, and revenue leaders know the reality — they waste too much time on manual, repetitive tasks. From hunting down content to inputting data into disconnected systems, inefficient workflows overwhelm the team, drain productivity, and leave less time for high-value selling activities. 

Reducing time spent on manual tasks isn’t just about efficiency — it’s about ensuring reps are always ready to maximize every interaction they have with buyers. The solution? AI-powered sales enablement tools that streamline workflows, improve collaboration, and unlock real-time insights to drive revenue growth. 

Note: This blog is part of the Revenue Growth Formula series, which explores how to systematically improve revenue performance. If you haven’t read the first installment — four factors that determine revenue growth — we recommend starting there. 

Now, let’s explore how AI in sales enablement is reshaping the way sales teams operate and why it’s a crucial step toward revenue optimization. 

The hidden cost of manual sales processes 

For sales teams, time lost to administrative work directly impacts revenue. Studies show that sellers spend less than 30% of their time selling. The rest? It’s eaten up by: 

• Searching for content: Sellers without enablement tech waste an average of 10 hours per week looking for materials or creating their own. This leads to inconsistencies and compliance risks. (Seismic’s Value of Enablement Report)  

• Tool overload: Too many disconnected tools create inefficiencies, with 50% of workplace tech going unused. (McKinsey and Company) 

• Inefficient collaboration: Disjointed communication between sales, enablement, and marketing teams leads to duplicated efforts and delays. 

• Underutilized analytics: Many teams fail to leverage data insights, continuing to invest time in strategies that don’t yield results. 

These inefficiencies not only slow down sales cycles but also prevent teams from capitalizing on revenue-driving opportunities. That’s where AI-driven sales enablement comes in. 

AI sales enablement: The key to working smarter, not harder 

AI-powered sales enablement platforms like Seismic transform how revenue teams automate repetitive tasks provide real-time, data-driven insights and equip sellers and managers to execute more effectively. Here’s how AI can help sales, enablement, and revenue leaders optimize their teams’ time: 

1. Leverage AI for real-time coaching and feedback 

Sales coaching is crucial, but traditional methods often take too long. AI-driven sales enablement platforms use conversation intelligence to analyze recorded calls and presentations, offering real-time feedback for follow-up. They can also help managers gain AI-powered insights into what top performers are doing right — and where others need targeted coaching to improve.  

• AI sales enablement tools surface key insights from sales interactions, allowing managers to focus on strategic coaching rather than manual call reviews. 

• Virtual role-play tools, powered by AI and sales enablement, help sellers refine their pitches and objection handling. 

2. Automate content search and personalization 

Sellers often struggle to find the right content at the right time. With Seismic’s AI-powered enablement platform, sellers no longer waste time searching. Here’s how:  

• Enablement teams can automatically tag and index content, making it instantly searchable for sellers.  

• AI tools recommend relevant content based on buyer interactions and eliminate the need for manual searches. 

• AI-assisted content personalization ensures that materials align with industry, persona, and engagement history. 

3. Improve alignment and collaboration across teams 

Disconnected teams slow down the sales process. AI in sales enablement fosters collaboration by: 

• Centralizing sales content, playbooks, and training materials in one AI sales enablement platform. 

• Enabling real-time content updates, ensuring that all teams work with the most current, relevant information. 

• Providing conversation intelligence insights that allow marketing and enablement teams to refine messaging based on real-world interactions. 

4. Unlock AI-powered analytics for smarter decision-making 

Too often, sales teams invest time in strategies that don’t move the needle. The Seismic Enablement Cloud gives leaders the data to know what’s working so they can act faster and more strategically.  

AI-driven analytics make it possible for them to:  

• Identify patterns in successful sales interactions and surfacing best practices. 

• Providing real-time insights on which content, messaging, and tactics drive the best results. 

• Enabling AI-powered forecasting, helping revenue leaders predict pipeline trends and adjust strategies proactively. 

From efficiency to readiness to revenue growth: The AI advantage 

Reducing time spent on manual tasks isn’t just about giving sellers more time—it’s about unlocking new revenue opportunities. AI-driven sales enablement tools shorten sales cycles, improve customer experiences, reduce costs, and improve rep capacity and productivity, leading to measurable revenue growth. 

For example, Alteryx leveraged Seismic’s AI-powered Aura Copilot to accelerate content publishing by 38% and help sellers prepare for calls more efficiently. The result? Higher win rates, faster onboarding, and a more productive sales team. 

Take the next step with sales enablement AI  

AI-powered sales enablement isn’t just a time-saver — it allows your team to move faster, engage smarter, and grow revenue with confidence. By eliminating inefficiencies and leveraging AI for coaching, content management, collaboration, and analytics, sales teams can focus on what truly matters: selling and driving revenue. 

If you’re ready to maximize your team’s revenue potential, the Revenue Growth Formula Workbook is a great next step. It provides a structured approach to identifying inefficiencies, implementing AI-driven solutions, and measuring the impact of sales enablement on what really matters – revenue.  

Or, if you’d rather talk to someone about how Seismic can help your team drive revenue growth, book a demo with our team!