Today’s sellers face more pressure and complexity in deal cycles than ever before. With buyers spending just 20% of the buying cycle with sales reps, every interaction needs to land. But many reps aren’t set up to succeed, with 72% saying they’re overwhelmed by the knowledge and skills required to do their jobs well. 

The result? They lose valuable selling time on manual tasks, scattered tools, and second-guessing next steps. 

That’s why top-performing reps turn to AI to increase sales performance. When paired with strong enablement, AI helps cut through the clutter and equips sellers to show up sharp, confident, and ready to maximize every buyer interaction. 

Here are five ways top-performing reps use AI to increase quota attainment, reduce the complexity, and elevate their impact.  

1. Automating meeting prep and follow-up

Reps spend hours preparing for meetings, but AI shrinks that to minutes. Tools like Seismic for Meetings analyze account activity, surface relevant insights, and suggest content tailored to buyer interests. Instead of starting from scratch, reps walk into every conversation with confidence, grounded with approved, on-brand content in context.  

After the meeting, AI supports sellers again. It generates follow-up summaries, content suggestions, and email drafts to cut the busy work and accelerate deal velocity. With an AI assistant for meetings, reps can focus on selling, not notetaking.  

2. Personalizing content at scale

Generic content doesn’t close deals. Seismic’s AI sales content personalization ensures reps always share the most relevant assets, easily customized for buyer industry, persona, and stage in the journey. 

This level of personalization doesn’t just save time, it boosts results. According to McKinsey, companies that grow faster drive 40% more of their revenue from personalization than slower-growing counterparts. In short, AI delivers the scale reps need without compromising the human touch buyers expect. 

3. Streamlining workflows to focus on selling

Reps lose valuable time bouncing between tools, digging through emails, or manually searching for the right content. Seismic removes that friction by embedding AI-driven content recommendations and enablement resources directly into tools reps already use — like Salesforce, Outlook, Slack, and Microsoft Teams. 

Instead of wasting time looking for the right asset or figuring out what to send next, reps get curated, context-aware suggestions — from battlecards to pitch decks — based on deal stage, buyer persona, and historical engagement data. And because those suggestions are grounded in approved content, reps can trust they’re sending the right thing every time. Seismic’s AI also delivers just-in-time enablement, pulling in relevant training or messaging tips without leaving their workflow. 

The result? Less toggling, more selling, and better results out of every buyer interaction.  

4. Leveling up faster with AI-powered, on-demand training

Nobody wants to sit through hours of generic training, especially when they’ve got deals to close. Seismic flips the script with AI-powered sales training that’s actually useful. Instead of rigid courses, reps get personalized learning paths tailored to their role, deals, and skillset. 

Need a quick refresh on a product update before a call? Done. Want to sharpen your pitch without scheduling time with a manager? Easy. With Seismic, training happens in the flow of work. This way, you can shorten ramp times, gain confidence in customer conversations, and have a better shot at hitting quota every quarter. Learn more about how AI transforms training in our blog on AI sales training. 

5. Acting on real-time insights to move deals forward

When seconds count, so do actionable insights. Seismic’s Aura AI gives reps access to performance-driven recommendations in the moment. Whether it’s highlighting which content has worked in similar deals, surfacing relevant talk tracks based on buyer behavior, or flagging gaps in engagement, reps get clear signals to adjust their approach without missing a beat. 

This kind of AI sales tool for reps doesn’t only optimize execution, it increases win rates and boosts deal size, too. By tying content and behavior to performance outcomes, reps and their managers always know what’s working and why. 

The future of sales is AI-assisted

Quota attainment is no longer just about more calls or more meetings, it’s about maximizing every interaction with buyers.  

That’s where utilizing AI for sales enablement comes in.  

The Seismic Enablement Cloud™ is the market-leading, AI-powered enablement platform that ensures reps are fully prepared to make the most of every conversation. With automation that eliminates admin work, training that fits into their workflows, and real-time insights that help them close smarter, Seismic gives sellers the edge they need — without overwhelming them. 

Ready to discover how Seismic helps teams like yours turn potential into performance? Explore our comprehensive guide to using generative AI in enablement.