When I look out my window, it’s evident that spring has sprung in the Bay Area. For many, spring signals a time of renewal. This year, in particular, feels like a year for renewal. At the same time, there are constants we count on to be true every spring. The cherry blossoms WILL bloom again; the weather WILL get warmer and; Percolate — we hope — will be named a Leader once again in Gartner’s Magic Quadrant for Content Marketing Platforms. 

For the fourth consecutive year, Percolate by Seismic has been named a Leader in the Magic Quadrant, and this year’s report says Percolate “provides a unified solution for creating, managing and distributing content across marketing and sales channels.”

The word “unified” strikes me, because, since its acquisition by Seismic almost 18 months ago, we have been laser-focused on bridging the gap between go-to-market teams. As many of you know from your own experience, trying to unify any one group is never an easy task. In a year when marketing and sales teams faced new and unprecedented challenges— an abrupt shift to remote work, an urgency to adapt to a changing business environment, and accelerated transformation in buyer behavior — 90% of the CMOs and CROs that I talk to say they feel even more disconnected in today’s world. They describe a vast gulf between their teams, the processes they use to engage prospects and customers, and the systems they use to support their GTM efforts.

I’m grateful that our customers were able to leverage Percolate to meet these challenges head on. Despite not being face-to-face with their colleagues this past year, Percolate customers created, planned, and distributed impactful marketing and sales content across multiple time zones and lines of business. Last year, we saw platform usage growth across the Seismic family of solutions, including Percolate, where content requests increased by 80% year-over-year, as well as a 94% YoY increase in the number of assets downloaded from Percolate.

Our customers rely on Percolate to create aligned campaigns and content strategies across their teams, building a Sales-to-Marketing feedback loop for faster, more effective content creation. In fact, one of our Seismic Shift Award winners, Microsoft, shortened content delivery time from marketing to sales by 50% in three months thanks to our Seismic and Percolate integration. Gartner recognized this strength in their Magic Quadrant report, noting Percolate by Seismic provides the organizational support for “distributed brand or regional marketing teams” with complex content operations. Percolate is where teams align and connect with each other — something we’re proud to say during a year where so many felt isolated and detached from their communities and coworkers. 

A few other highlights stood out to me from the 2021 Magic Quadrant for Content Marketing Platforms. Namely, that Percolate’s deep integrations with Seismic and our partners continue to serve as an advantage for businesses looking for sophisticated marketing orchestration solutions. Our platform “allows marketers and sellers to access consistent, refreshed content, and offers marketers insight into how buyers and sellers use content during the sales process,” according to Gartner. Since joining Seismic in 2019, our collective team has worked hard to deliver a seamless Percolate-Seismic experience, where marketers and sellers are united at every stage of the buyer journey (I spent more time exploring the challenge of unifying GTM teams last month at Seismic Digital Shift). Alignment and collaboration between sales and marketing will continue to be essential to success in 2021 and beyond, and Percolate by Seismic is purpose-built to enable this partnership.

To see the full report, visit Gartner’s website here. Learn more about Percolate by requesting a demo here.